Kommunal.az

Iams
Product type	Pet food
Owner	Mars, Incorporated; (In specific countries); Spectrum Brands; (Europe only);
Country	United States
Introduced	1946; 80 years ago
Markets	Worldwide
Website	iams.com

Iams (/ˈaɪəmz/) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.^[1]

History

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.^[2] Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio.^[3] In the 1950s, he developed the world's first animal-based protein dry dog food and called it Iams 999.^[1]^[4]

During the 1973 Arab oil embargo, the cost of meat and bone meal tripled, while sale prices in the U.S. were frozen under Phase I of President Richard Nixon's Economic Stabilization Program.^[5] Iams did not change its product formula during this period, and the company nearly went bankrupt as a result.^[2] Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975.^[6] In 1982, he became its sole owner and president.^[7] Having increased company revenue from $100,000 in 1970 to $900 million in 1999, Mathile sold Iams to Procter & Gamble in September 1999.^[3]^[8]

In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell the Iams, Eukanuba, and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash.^[9] Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses.^[10] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014.^[11] P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.^[12]^[13] Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.^[14]

In 2025, the company launched an awareness campaign addressing feline obesity, featuring the fictional character Garfield.^[15]^[16]

References

^ ^a ^b "History". Juggle". Archived from the original on 2011-01-11. Retrieved 2011-05-06.
^ ^a ^b "Iams History". Coupon for Dog^{[permanent dead link]}
^ ^a ^b Bayot, Jennifer (2004-11-03). "Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies". The New York Times. ISSN 0362-4331. Retrieved 2020-06-10.
^ "Iams Cat Food Coupons Jun 2020". Pet Food Talk. Retrieved 2020-06-10.
^ "The History of Iams". Retrieved 2020-06-10.
^ "History of Iams Company – FundingUniverse". Funding Universe. Retrieved 2020-06-10.
^ Dirr, Jacob (2 June 2008). "Former Iams owner Clay Mathile says loyalty can be nemesis". Cincinnati Business Courier. Retrieved 2020-06-10.
^ "sold to P&G ". All Voices". Archived from the original on 2012-10-04. Retrieved 2011-05-06.
^ "Mars to buy most of P&G's pet food business for $2.9 billion". CNBC. 9 April 2014. Retrieved 24 December 2025.
^ Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Retrieved March 5, 2016.
^ "Mars, Incorporated Completes Acquisition of Procter & Gamble's Pet Food Business in Major Markets". PR Newswire. 1 August 2014.
^ "Mars buys Iams, others for $2.9B". The Enquirer. Retrieved 2020-06-10.
^ "Mars Closes Acquisition Of P&G's Pet Food Business In Major Markets". RTTNews. Retrieved 2020-06-10.
^ "Spectrum Brands Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.
^ "IAMS partners with Garfield on overweight cat awareness campaign". Pet Food Industry. November 19, 2025. Retrieved December 9, 2025.
^ "IAMS partners with Garfield to tackle cat obesity crisis". Pet Food processing. November 19, 2025. Retrieved December 9, 2025.

External links

Official website
"The Iams Company Animal Study Policy". Iams Truth. 2010. Archived from the original on 11 July 2010.
Holden, John (6 July 2007). "Research and Development Changes Keep Welfare Top of Agenda". Iams Truth. Archived from the original on 10 July 2010.